As Shrewsbury’s premier formal dress boutique, at Dresses at Julie’s we sell an extensive range of prom, cruise and ball dresses, as well as catering for other occasions such as black tie weddings, civil ceremonies and private parties.

Julie Ireland and Dresses at Julie's team members

Julie Ireland (far left) with her team

Whether you are looking for a number that will turn heads at a special function, or a simple but classic cruise dress then we are certain to find your perfect dress.

We stock dresses in all sizes from 0 to 30 so we really do cater for every body. And our alterations service means that we will make the necessary adjustments so that it fits you absolutely perfectly. That’s whether you’re buying or hiring.

By appointment

We operate by appointment in order to give you our complete, undivided attention and therefore the best possible service – we will assist you in finding the right colour and style, whilst taking into account your budget.

With the help of our friendly staff, we will make sure that you look amazing at your special function.

We take great pride in our personal service – we want you to feel that you’ve made the right decision in choosing your gown.

Therefore, our appointments typically last an hour, during which we will offer you advice on styles and colours that will best suit your colouring and shape so you are sure to find your perfect dress. We have such a wide array of styles that you are certain to find that dress that makes you feel a million dollars!

We also have a range of accessories including wraps, bags and jewellery to complete your outfit, adding that finishing touch.

Our Story

We’ve been dressing ladies for special occasions since December 2009 from our first premises in Shawbury.

In 2009 Julie Ireland started the business by renting two rooms and building up the stock. We moved to our current Hill’s Lane boutique in January 2013 and have gone from strength to strength ever since. We now typically have over 200 dresses in stock at any one time!

Come and see for yourself!

We are open from 10.00am – 4.30pm Wednesdays, Thursdays and Fridays and from 9:30am – 4pm Saturdays so you are welcome to call in the shop during these hours, although if we are already with somebody you will have to make an appointment to come back so that we can give you our full attention.

Tuesdays  and weekday evenings are by appointment only.

If you have any questions or would like to make an appointment to view our full range please get in touch.