Prom Dresses, Ball Dresses and Cruise Dresses in Shrewsbury, Shropshire

Aqua prom dress

Pale aqua prom dress

We are Shrewsbury’s only specialist ballgown boutique focusing solely on dresses and gowns for balls, cruises, proms and other black tie events.

Our alteration service to create the perfect fit for your occasion. We also welcome customers who need plus sizes.


Prices start from just £150.

As we operate an appointment system, we will work with you to find the perfect colour and style for your budget.

Expert advice from our friendly and experienced staff will make sure you look amazing in your chosen gown.

And to finish off your outfit we have a range of jewellery, bags and accessories available for you to buy from the shop.

Below you will find a selection of our dresses suitable for different occasions – but these are just our suggestions. Any of our dresses are suitable for any formal/black tie occasion.

New dresses for 2017

Here’s a selection of just some of the new styles available for 2017.

Prom Dresses

We have an extensive range of prom dresses in our collections.

You don’t want to turn up at your big event to find someone wearing the same dress, which is why we keep a function sheet to ensure we don’t supply the same dress as yours to someone else – or a different colour in the same style.

Browse the gallery, then come in to see our collections and try on your favourites!

Cruise/Ball Gowns

Here is a selection of gowns suitable for formal events, balls and cruises. Of course, there are lots more available to try on in the shop, so make an appointment to see the full range and try them on!

If you’ve seen something you like, or if you would like to see what other styles we have in stock, drop us a line to make an appointment so we can help you look and feel a million dollars for your important event.